Affiliates

Gravira invites publishers, streamers, and marketing partners to join a structured affiliate program designed for performance, transparency, and long-term collaboration. Our offering focuses on clear reporting, reliable tracking, and tailored creative assets in English and French to suit Canadian audiences. Affiliates gain access to a dedicated account manager, flexible commission arrangements, and compliance-minded practices aligned with responsible promotion. By partnering with us, promoters can leverage localized support and measurable outcomes while maintaining professional control over their campaigns and audience engagement strategies.

Purpose of the affiliate program

The program exists to build mutually beneficial partnerships that drive sustainable player acquisition and retention. Our approach prioritizes quality traffic, brand-aligned promotions, and compliance with applicable Canadian standards. Affiliates act as an extension of our marketing team, and our role is to supply reliable infrastructure, clear contractual terms, and measurable performance metrics to support accountable growth.

Partnership benefits

Audience alignment

Access to resources designed for Canadian audiences, including bilingual creatives and regionally relevant messaging, helps partners reach the right users. Our targeting guidance assists with audience segmentation and campaign optimisation while respecting provincial legal considerations.

Operational support

Partners receive a dedicated account manager, priority technical assistance, and onboarding resources to shorten ramp-up time. Regular check-ins and performance reviews ensure alignment on goals and allow prompt adjustments when market dynamics change.

Reporting and transparency

Open access to campaign data and reconciliation processes ensures affiliates can verify conversions and commissions. Clear dispute procedures and standardised reporting formats reduce ambiguity and build trust in long-term cooperation.

Commission structure

Commissions are based on performance and can be structured to reward acquisition, revenue share, or hybrid models depending on partner needs. Flexibility in contract terms is available to support different content types and traffic sources. All agreements include clear definitions of eligible activity, attribution windows, and payout schedules to avoid misunderstandings.

Tracking and reporting transparency

Real-time tracking and a secure affiliate dashboard provide visibility into clicks, conversions, and net contribution metrics. Our tracking follows industry standards to prevent attribution errors, and detailed reports are published routinely so partners can audit results and reconcile accounts efficiently.

Marketing support and tools

A suite of creative assets, landing pages, and tracking links is provided to simplify campaign setup. Guidelines for compliant messaging, recommended channels, and A/B testing suggestions are available to optimise conversion rates while maintaining responsible promotion practices.

Long-term cooperation and partner relationships

Long-term success depends on open communication and shared objectives. Regular performance reviews, tiered incentives for sustained growth, and co-marketing opportunities form the basis of ongoing collaboration. Our aim is to establish enduring partnerships that deliver predictable outcomes for both parties.